Saturday, October 8, 2011


Empire State of Mind

by Jay Z feat. Alicia Keys - 2009 (Watch it now)

Directed by: Hype Williams
Photography by:
John Perez


Oh the pictures,
they all pop in and out

off the screen,
mirroring the beats of the tune.


It´s New York we see here,
its sites and citizens
ushered by a local.



Jay Z revisits his
trajectory in this

almost nostalgic take
on his own carrier and his
relationship with his home town.



And thou his lyrics are
for the most part as personal
and
self-containing as it can be
the "popping images"
are, in contrast, as universal
and collective as
the city itself.



These pictures are powerful
in its
contextualisations
,
for it takes the
ordinary citizen
of the town,
at
equal grounds
with Jay Z,
as if His story
was only a sample
of thousands of others,

either by acknowledging their
casualties
or by appearing
in regular (casual)
New York
corners and buildings,

either way complicity
is the result.



They are all
black and white,

as thou they were documents,
or shot in the 'old
and
glorious days',

so if the song by itself
fails in
being an
anthem
,

the video sure
balances the equation.


Hyde William´s usage
of uncommon

displaying of pictures

and frames in the screen
never served
a better
purpose
than in this work,

it wrapped the song around
with meaning
and that
without
being cheap
or obvious,



This "popping image effect"
truly
took the otherwise
slide show structure

into a living and

'in motion' one,

since combined with these beats.


And as for the anthem idea,
well Alicia Keys´s share in the song
is just that, a link between
Z´s private monolog
and the rest of the world.


Ranging from
traditional 'credibility' colors
to the bright 'royal' red
stair case in the end,
[And I´m not going into the whole
culture of ostentatiously]

as the city of
eternal yesterdays

gives way to
a new and brighter one
,
in this Jay Z´s ode
to that town
[and himself ] .

(watch it now)

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