a Cloud Maker

Thoughts on
Pop Culture
By Augusto Pereira.

In a time of unlimited access to information, and availability of [art] producing technology, Our learning process is perhaps more and more attached to visual references than ever before. The mass productions of Hollywood and other studios, the world wide radio commerce, and MTV ideologies to cite but a few, may as we know have [de]formed the 'thinkings' of generations. But could such routinely exposition have also reached the frame of our human machine? Well, Intertextuality have indeed expanded its branches... Because we are all bombed with the same sources of entertainment, we began naturally to share the same references. Couple that with the instant thought sharing platform, also known as the internet, and we amusingly obtain world wide 'inside jokes'. Would our grandmas refer to Chuck Norris as the toughest guy on earth? Before our time, world wide intel were mostly convened in form of news papers or radio broadcasts and perhaps books (a by far more serious pool of shared information). But today, the world maybe isn´t as plain, it´s a world of interfaces and templates, of anonymous expressions and narcissist talent displaying on web platforms. Could such connection added with entertainment cartel produce a generation that could only express its thoughts in a wide rage by doing what may be called illegal intertextuality? Our generation ended up for lack of a chance having no direct bonds with Freud nor Sartre nor with any of the thinkers of mankind, but we often quote a certain Dexter Morgan or a bald hunter by the name of John Locke or the theories of a controversial clown-out law called Joker. And Yet quoting any of these in an artistic displaying is by law a crime. So, we are forced to dive into a library of distilled thoughts, and to have it as, perhaps, the only common link between us, and yet unable to express our, as said, pre-planned mental signs with each other without the sure risk of copyright infringement. Unfair in the very least. Why build our mental reasonings around a renting universe to begin with? _______________________ Ps: Some brave ID-less fellows, have fought the core of this paradox, acting not by producing new signs, but by subverting the present ones the 21st century Collective Unconscious. You may just see some of it on the walls of your town.